Online Asian Grocery Market Digitisation, Trends, and It's Future

Keeping up with the latest trends of every industry is essentially a part of everyone's day to day life now. The digitalisation of the world around us has made it easier for us to keep in touch with these trends. A lot of people miss the old traditional world but it is arguable how important it is to move ahead with the digital world. 

One tap and you can get anything and everything you need. News, purchases, booking tickets and what not can now be done on the phone or a laptop. Every industry has moved towards a technically advanced and digitalised world. The main reason being the convenience. The goal of every industry and company now a days is to make sure that their customers get everything they need with just a touch of a button. 

The one industry we will discuss is the fmcg or grocery market. The growth of the fooding industry is respectable. It is marvellous how the brands have managed to solve all of their customers’ issues with the concept of online purchase and delivery. There are constant innovations and tactics companies have been using ever since the world digitised to lure their customers into purchasing online instead of offline. 

When online shopping started there were various barriers like delivery dates delays, product shortage, employees mixing up orders, delivery of damaged goods, etc. along with the biggest hurdle being trust issues that the customers had. Handing over money once you have physically seen the product and personally selected it is easier than paying for it online before it arrives. This created an atmosphere of mistrust and the scammers did not help much either. The number of fake companies scamming the customers off their hard earned money kept increasing and the trust kept going down. In times like such genuine companies like Spice Village, an Asian Supermarket in Germany faced difficulty. 

In order to help their customers trust the brands, industries started coming up with ways to communicate. An open communication is well known to help both parties believe in each other. Reviews of customers, comments on the product page, social media presence, stories of reviews of customers, etc. are just some of the ways a brand can build trust amongst their customers. With time and efforts most industries have now managed to make a safe space for their customers. People all around the world have also now realised the advantages of online purchasing and are making the most of it. 

The latest trend in online shopping in the Asian market specially are

1.      Overseas providers: A first copy might be easy on the pocket but when it comes to food everybody needs quality over quantity. The online Asian market is growing and flourishing because of the increase in import and export with western countries. For example Spice Village for almost three years has managed to be amongst the top contenders in the online Asian market in Berlin, Germany with its authentic and premium quality products imported directly from Asia and India.

2.      Tracking and AI: The websites, at least the genuine ones are now using all the latest website build in technologies like live tracking of order, AI bot to answers queries and resolve issues, 24/7 customer service through live chat on the website, etc to win over the customers and steal them away from offline shopping. 

3.      Use of social media: The widespread use of social media is a blessing for all. People from all over the world connect with each other through social media. Apart from connecting with others, customers also use social media to get a quick glance at the working and behind the scenes of their favourite brand. Companies, specially grocery stores like Spice Village who are active on social media and are connected with their customers have a better chance of winning their trust. Social media is the one true chance for companies to connect with their customers and show them what happens behind the scenes in their stores.

The future of the online Asian grocery market is very shiny and bright. The greater number of customers a company can woo with their loyalty, truthfulness, quantity and quality of products and deals and discounts, the brighter that company's future is. Spice Village for example is an online Indian and Asian supermarket based in Berlin, Germany that has for almost three years now been delivering happiness to the doorsteps of its customers based in Germany. Free delivery, festive deals, discounts on most purchases, unique Indian and Asian brands and products, wide range and premium quality products, taking care of its customers needs, and maintaining an open communication for the customer to reach out to the team are just some of the many things Spice Village as an online grocery store does. 

With the right use of technology, and bots in the future with the usage of drones for no-contact delivery, better inventory and higher import and export, the online Asian grocery and ingredient market is set to grow and flourish.